Use cases
The questions we get asked, and what it takes to answer them properly.
Each of these is a report we have built for real businesses. The figures shown are invented, the rules underneath them are not — and the rules are usually the reason the number was wrong before.
Days between milestones
Lead to first contact, inquiry to tour, application to onboarded. The chain you want shorter, averaged in a way that survives an argument.
Keap · Welcome Home
Conversion rates between stages
What share of leads make it through each stage — and which records belong in the denominator, which is where almost all of the difficulty lives.
Keap · Welcome Home
Cost per acquisition
What a lead actually costs, and which spend is paying for itself, with the campaigns that produced nothing still on the page.
Keap · Welcome Home
Subscription retention
How many subscribers you have, how long they stay, why they leave, and which active ones are quietly failing to bill.
Keap
What a customer has been worth
Net revenue per customer beside what it cost to acquire them. What has actually been paid, not a forecast.
Keap
Not seeing yours? Most custom reporting comes down to a handful of shapes, and we model the ones your business needs with you. See what a Keap account gets on day one.
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